About Us


It all started with a dream and a whole lot of imagination -

The brand Cleyà was founded in 2020, created to give you luxe beauty essentials that can help you throughout your own personal journey of self-expression

Cleyà is derived from the word “Clear”, our philosophy is to be clear, honest and transparent about our practices and ingredients. Here you will find clean beauty products with quality, ethically sourced ingredients and luxurious packaging - simple, but not plain and boring!

Each and every product we make is enriched with skin-loving ingredients that works with your skin, not against it. In short, skincare-powered makeup, so your skin will be happy too!

Always striving to create high-performing, refined and easy to use beauty products without sacrificing payoff and pigmentation that enables every woman to attain beauty without sacrifice.

Oh, and last but not least, we’re always vegan, cruelty free, BPOM and halal-certified!

What Drives Us

Cleyà is created with purity and kindness in mind. We believe that beauty starts the moment one decides to be pure and kind.

Our world creates an unrealistic image and expectation of what being beautiful looks like and what is required to be beautiful.

We need to believe that we are all beautiful in our own unique ways and at the end of the day, it’s truly your inner beauty that shines through. It’s when you take a step to be kind to yourself (your skin, too!), to others, and to the planet.

We are a beauty company that is on a mission to create a kinder, and more conscious future.

Remember that the only thing that is better than yourself is a BETTER YOU.

Join Us To Create A Kinder And More Conscious Future.

“No act of kindness, however small, is ever wasted.”

According to the world bank in 2020; around 26.42 million Indonesians still live below the poverty line, out of a population of around 270.2 million. And because of the COVID-19 shock, as many as 5.5-8 million Indonesians could have been pushed into poverty. We want to step up and contribute to the betterment of society, to give love and serve others faithfully. We are committed to donating 1% percent of ALL proceeds to non-profits in Indonesia who causes are dear to our community hearts.

On top of that, we want to strive for a kinder and more conscious community by starting a chain reaction of kindness.

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